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Style Guide

Our brand identity system represents our strategy and works to differentiate our company from others. The consistent and coordinated employment of our brand identity will help create awareness and understanding of who we are, and create a more compelling presence for our brand at all our touchpoints.

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Our Vision 

Live in a world where no seniors are lonely or isolated and every senior has an opportunity to Live Grand.

 

GrandPad is a simple, safe, secure solution that connects seniors with their family, friends, and caregivers to help maintain an engaged and independent life.

 
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Logo

Let’s keep our brand strong.

Consistent use of our logo will build recognition of the GrandPad brand. Our logo should always be visible, legible and stand apart from the background. To ensure that happens, use the appropriate color options.

 
 

Colors 

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GrandPad Blue
RGB: #0077cc
CMYK: 83, 50, 0, 0
Pantone 2174 C

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GrandPad Grey
RGB: #555555
CMYK: 0, 0, 0, 85
Pantone 4294 C


Fonts

Preferred Typeface: Sofia Pro

Alternative Typeface: Avenir

CSS Font Stack: “Sofia Pro”, "Avenir Next", "Avenir", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif

 
 
 

Product Imagery

This image gallery represents approved GrandPad product and lifestyle images for a general market audience. All media is subject to copyright and for use strictly with consent from GrandPad.

 
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